FRM 340 Final Study Guide

FRM 340 Final Study Guide - FmResM 340, Study Guide for End...

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FmResM 340, Study Guide for End of Quarter Examination Autumn Quarter 2007 The End of Quarter Examination is scheduled for Monday, December 3, 2007 from 11:30 a.m. until 12:48 p.m. in Lazenby Hall, Room 21. There are 100 multiple choice questions on the examination. Each question is worth 1 point. These questions have choices a through d from which you select the best answer. The questions cover definitions, concepts and application of material from the lectures and the assigned readings. Definitions: Acculturation – process of learing the beliefs and behaviors endorsed by another culture acculturation agents – friends, family, local businesses, and other reference groups that facilitate the learning of cultural norm, advergaming – online games merged with interactive advertisements that let companies target specific types of consumers age cohort – a group of consumers of approximately the same age who have undergone similar expierences Baby Boomer – a large cohort of people born between the years of 1946 and 1964 who are the source of many important cultural and economic changes branded entertainment – a format where advertisers showcase their products in longer- form narrative films instead of commercials chronological age connexity – a lifestyle term coined by the advertising agency Saatchi & Saatchi to describe young consumers who place high value on being both footloose and connected consumer behavior – the processes involved when individuals or groups select , purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires coolhunter – kids in major markets who roam the streets to report on cutting-edge trends co-optation – a cultural process by which the original meanings of a product or other symbol associated with a subculture are modified by members of mainstream culture culture – the values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society de-ethnicization – process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures demography - application of demographic information and methods in business and public administration demographic information - diffusion of innovation – the process whereby a new product, service, or idea spreads through a population ethnicity - group of people classified together on the basis of a shared culture (i.e. Hispanic,
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This note was uploaded on 05/19/2008 for the course FRM 340 taught by Professor Montalto during the Spring '08 term at Ohio State.

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FRM 340 Final Study Guide - FmResM 340, Study Guide for End...

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