SPSS Report Example InNOut

SPSS Report Example InNOut - Fast Food Industry Analysis...

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Fast Food Industry Analysis Jack in the Box “We don’t make it ‘til you order it®” Margeaux Brooks Dan Cirimele Greg Casassa Danica Sherman
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2008 March 3 Introduction: Jack in the Box restaurants, a branch of Jack in the Box Inc., operate in 18 states at over 2,100 locations. This innovative company has pioneered many firsts in the fast food industry, including the first drive-thru service, the breakfast sandwich, and portable salads—continually emphasizing on-the-go convenience. They are committed to meeting their customer’s preferences by encouraging patrons to customize their meals to their liking, while providing high quality food where “we don’t make it ’til you order it®”, all at a competitive price. Our research began with determining the nature of relationships with customers in the fast food industry. With our analysis we determined the primary factors that drive commitment among customers of fast food. Once we determined what was important in driving relationship strength, we then applied our analysis to Jack in the Box to explore their strengths and weaknesses among their competitive set (McDonalds, Taco Bell, Carl’s Jr., Burger King, and Wendy’s) and what areas needed improvement. Thus our research questions were as follows: Primary Research Question: What is the nature of relationships with customers? i. How do we make them stronger? ii. How do we exploit customer relationship segments? Secondary Research Question: What are Jack in the Box’s key strengths and weakness in the market? i. How do we fix the weaknesses? ii. How do we exploit the strengths?
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The following analysis will serve to identify the most important elements for Jack in the Box to focus on in order to maximize commitment among customer relationships. Chapter 1: The Nature and Strengths of Customer Relationships The first step in our analysis was to discover what factors make up a relationship. For our research we used SPSS to aid in our analysis throughout the entire project . Analysis: Ran a factor analysis on the provided coded survey data with relationship attributes.
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Found three constructs—Trust, Satisfaction, and Commitment. Formed a relationship model for the fast food industry to better understand how the relationship works. Will Make Effort Will Do What it Takes Responsive Satisfied Meets Expectations Know What to Expect Tr ust Sat isf act ion R 2 =33% (.326) r=56% (.567) r=44% (.450) Used correlation (r) to display the relative impact that Trust and Satisfaction have on Commitment. Use regression (R 2 ) to show how much of Commitment is explained by Trust and Satisfaction. Correlated all relationship attributes to find the top three predictors of Trust and Satisfaction. Findings: The relative impact (r) of Trust on Commitment is 56% .
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This note was uploaded on 05/19/2008 for the course BUS 419 taught by Professor Hess during the Spring '08 term at Cal Poly.

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SPSS Report Example InNOut - Fast Food Industry Analysis...

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