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Unformatted text preview: marks iii. Protection may be lost if abandon the mark or it becomes generic. iv. Registration with Patent & Trademark Office – costly and time consuming but has certain advantages v. Infringement – is there likelihood of confusion vi. Registration of the trademark must be renewed every 10 years after the date of registration vii.Distinguish Trade Name – name of the business viii. You can enter into a licensing agreement to use a product logo. The original company is given royalties....
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- Spring '08
- Business Law, 10 Years, Business & Products, arbit rary marks, Weak Marks, deceptive marks