Selecting a Name for the Business

Selecting a Name for the Business - marks iii. Protection...

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1.) Do a name search 2.) Use of fictitious name 3.) Trademarks a. Distinctive mark, motto, design, logo that the business stamps, prints or affixes to the goods it produces so that they can be distinguished from goods made and sold by others. Service mark is associated with the services performed by the business. b. Select ion of a trademark i. Strong Marks – good names to give a product 1. Fanciful or arbitrary marks 2. Suggestive ii. Weak Marks – bad names to give a product 1. Descriptive – unless have secondary meaning 2. Generally no personal names, geographical terms or deceptive
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Unformatted text preview: marks iii. Protection may be lost if abandon the mark or it becomes generic. iv. Registration with Patent & Trademark Office costly and time consuming but has certain advantages v. Infringement is there likelihood of confusion vi. Registration of the trademark must be renewed every 10 years after the date of registration vii.Distinguish Trade Name name of the business viii. You can enter into a licensing agreement to use a product logo. The original company is given royalties....
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Selecting a Name for the Business - marks iii. Protection...

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