1.The post-war system (Bretton Woods) was designed to ensure global stability +encouraged social stability thru support for unions and the welfare state2.Neoliberalism grew as a response to Keynesianism beginning in the late ’40s +promoted individual entrepreneurial initiative + free markets3.This ideology was championed by Milton Friedman and influenced the finaltransformation of the world economic systema.Free market privacy and monetarismPart 1: Selling the DreamClakins and Holden (1902)●Agencies as creative enterprises●Earnest Calkins: wanted to improve the quality of art used inadvertisements●Lifestyle - advertising can tell a story about you and makes youpurchase it●Evocative language - no longer just realismDevelopment of Large agencies (1920-1930):●J. Walter Thomson and BBDO●Employ staff and integrated: account executives, buyers, publicrelations, creative●1920s areaboom time and firms go global●Power of the image → created brand for you through artThe Science of Advertising;●1930s and onwards○advertising became a science as businesses started to collectconsumer data to make more effective advertising campaigns●George Gallup 1932) at Younge and Rubicam●Market research and the use of stats to run campaigns○McCann Erickson = data-driven model○Emotional side = creativeThe Creative Revolution (1960-1975):●Biller Bernbck lead DDB○Emphasized the creative○Power of simplicity = real○Use of photography○THE VOLKSWAGEN ADS (1959)■Compact → challenge = large carspop■Punctuation “Think small.” + Honest■Challenges: FROM GERMANY DESIGNEDBY HITLER = NATSISM
