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RUNNING HEADER: Unit VIII Scholarly Activity1Unit VIII Scholarly ActivityMonique SandersColumbia Southern University
Unit VIII Scholarly Activity2Marketing metrics help to determine the anticipated return on product investment and sales based on multiple evaluative factors. For the purpose of this assignment, 5 marketing metrics will be reviewed to display the anticipated success of the Pleasantly Plus, plus size retail boutique and consignment shop. Each factor is a subcategory of the marketing metrics main categories; sales metrics, customer readiness to buy metrics, customer metrics, distribution metrics and communication metrics. The assignment will review in detail equations used to forecast the following: sales growth, awareness, retention rate, number of outlets and response rate.SALES GROWTHEvaluating sales growth helps to identify the health and fitness of the company, financially and sustainably. For example, Pleasantly Plus may experience a decline in sales post-holiday season for a number of reason. Typical patrons may be financially conservative during the 1stquarter of the year considering funds may have been exerted during Thanksgiving and Christmas. These months are also a popular time for religious fast and exercise, therefore women may be haphazard to purchase clothing in their normal size with aspirations to lose weight and or fit into smaller clothing sizes. The decline in sales could adversely affect company sales.