Ch 10_Information From Respondents-Survey Methods_Test Bank_MR10 - Test Bank CHAPTER 10 Information From Respondents Survey Methods True-False 1 Aided

Ch 10_Information From Respondents-Survey Methods_Test Bank_MR10

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1Test Bank CHAPTER 10 Information From Respondents: Survey Methods True-False 1. Aided recall questions always uncover more activity, and the F information they provide is more accurate than that from unaided recall questions. 2. Respondents may have trouble giving meaningful answers to direct T questions about their motivation. 3. Good rapport between an interviewer and a respondent is most likely F established by common interests. Demographic characteristics are irrelevant. 4. Most of the sources of interviewer error are due to human nature and F are beyond the control of the researcher. 5. The most common interviewer error is insufficient probing. T 6. Interviewer cheating may occur in the respondent selection process T or in filling out survey information. 7. Mail surveys are preferred when a large amount of information is F required and when the questions are complex. 8. The cost per completed interview is generally higher for personal T interviewing than for telephone interviewing. 9. Shopping center interviews are widely used because shoppers are F representative of the general population. 10. While telephone interviewing generally has the advantages of being F faster and more economical, personal interviewing has fewer administrative problems. 11. Mail surveys apparently produce more accurate responses, but only F among those who complete the survey. 12. The researcher who uses a mail survey does not have control over who T answers the survey or the order in which the respondent reads the questions. 13. The evidence shows that researchers can improve the response rate of F a mail survey by personalizing the mail and promising the respondents’ anonymity.14. One method of coping with nonresponse to mail surveys is to assume T that those who take longer to respond are much like nonrespondents and to extrapolate from this group the projected answers of nonrespondents. 15. The major advantage of using a mail panel is a high response rate. T 16. The researcher does not have to deal with selection bias when using F a mail panel because panel members are recruited to match the general population. 17. Personal interviewing is characterized by the interaction of four T entities: the researcher, the interviewer, the interviewee, and the research environment.
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218. The door-to-door method is not a viable method to do long detailed F interviews. 19. Self-administered questionnaires are used in countries that have a F low telephone ownership. 20. The purchase intercept technique combines both in-store observation T and in-store interviewing to assess shopping behavior and the reasons behind that behavior.
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  • Winter '16
  • Semi-structured interview, Documentary film techniques, Statistical survey

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