5.2 pricing strategies worksheet - Kassidy Kreitz - Sports Entertainment Marketing Chapter 5.2 Pricing and Strategies(pp.108-114 Fill-in the table below

5.2 pricing strategies worksheet - Kassidy Kreitz - Sports...

This preview shows page 1 out of 1 page.

Sports & Entertainment Marketing Chapter 5.2 Pricing and Strategies (pp.108-114) Fill-in the table below. To show the difference between the three pricing strategies, highlight or change the textcolor of Consumer Perception Pricing to Yellow , Demand Pricing to Blue and Cost Pricing to Green. Definition Examples How have you seen it used/where do you think it makes sense to use it? Prestige Pricing The higher the price, the better the quality. Mercedes Odd-even Pricing Just under round number, more appealing to buyers. Product on the TV Target Pricing What the consumer will pay Microsoft Average
Image of page 1

You've reached the end of your free preview.

Want to read the whole page?

Unformatted text preview: computer. Demand Pricing High demand, low supply; high price IN 2008(ish), after christmas Nintendo Wii or Xbox. Mark-up Pricing Cost of product plus amount Soda Product-line Pricing Different markups for each product. Apple Cost-Plus Pricing Based on all costs to produce + additional amount. Where there is numerous costs within the company besides the cost of goods sold. Skim Pricing High price at first, lowers overtime Aeropostale Penetration Pricing Low price at first. Samsung Non-Price Competition Based on service, relationship Auto Mechanic Shop....
View Full Document

  • Winter '17
  • Wagner
  • Marketing, Pricing, Wii, Sports & Entertainment Marketing, Consumer Perception Pricing

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors