Mascot Project - Kassidy Kreitz - Kassidy Kreitz Sports Entertainment Marketing PD4 Mascot Project Drake Bulldogs Drake University is a private college

Mascot Project - Kassidy Kreitz - Kassidy Kreitz Sports...

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Kassidy Kreitz October 24, 2016 Sports & Entertainment Marketing PD4 Mascot Project - Drake Bulldogs Drake University is a private college in Des Moines, Iowa. The nickname “Drake Bulldogs” began in 1904. Before then, they were known as The Drakes. A coach, John Griffith was bringing his two pet bulldog to the practices and games. Then, a writer from The Des Moines Registers started calling the Drake teams, the Bulldogs. The bulldog had an significant impact on Drake University. They believe that bulldog it is a perfect fit because. “it might be small, but it’s fearless, and it’s perfectly aligned with the personality of this institution.”. Now, they have a live bulldog at their university. Last fall, they found their new live bulldog who they named Griff after the coach who started it all. Drake also hosts a Bulldog “Beauty” contest every April and recently held the 37th annual in 2016. Drake, also uses the “Bulldog” to full marketing efforts. Besides promoting the university through the Bulldog “Beauty” pageant, they have Bulldog Book to involve all the students. The Bulldog Book is
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  • Winter '17
  • Wagner
  • Des Moines, Iowa, bulldog, Drake University, Drake

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