BUAD477 - Section 10 - Chris Mitchell - Blogs DrKW

BUAD477 - Section 10 - Chris Mitchell - Blogs DrKW - Memo...

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Memo To: J.P. Rangaswami From: Chris Mitchell Date: 31 May, 2008 Subject: Blogs at Dresdner Kleinwort Wasserstein Information sharing is vital for success in business. One excellent way to share information on a daily basis is by blogging. Dresdner Kleinwort Wasserstein (DrKW), a German investment bank, began internally blogging throughout much of the company in 2003. Employees who blogged were encouraged to share ideas, request and criticisms. This vastly enhanced the information sharing at DrKW. Blogging has shown to be the fastest form of information sharing in the world and it is a great idea that DrKW set up blogs for internal use, sharing much valuable information with great efficiency and generating many new ideas to help improve the company. Most other business will use blogging to communicate out to customers and prospects. External blogging is good for different reasons, it shows the world what your company is doing right and can handle many FAQ’s. But, it comes along with
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This note was uploaded on 05/25/2008 for the course BUAD 477 taught by Professor Suresh during the Spring '08 term at University of Delaware.

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BUAD477 - Section 10 - Chris Mitchell - Blogs DrKW - Memo...

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