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BUAD477 - Section 10 - Chris Mitchell - Google Advertising

BUAD477 - Section 10 - Chris Mitchell - Google Advertising...

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Memo To: Larry Page and Sergey Brin From: Chris Mitchell Date: 9 May, 2008 Subject: Google Advertising Throughout the years Google has maintained its wholesome, “don’t be evil” image by only allowing text based advertising that is relevant to the users search. This is a huge reason why they have been so popular and in turn successful. They have proven that advertising can be successful without being flashy. Google does not accept pop-up ads or banner ads; they only accept ads that are applicable to the results page that they are shown on. This has kept Google.com clean, uncluttered and easy to use, which users appreciate and keep them coming back. Google’s advertising model has proved to be a great success, accounting for 99% of Google’s total revenue in 2006. The majority of their ad revenue comes from two programs, AdWords and AdSense. AdWords give potential advertisers a chance to bid on available advertising space that is relevant to their business. AdSense gives
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