BudNet - Chris Mitchell Paper #2 BUAD301-11 10/11/06...

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Chris Mitchell Paper #2 BUAD301-11 10/11/06
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66,207,896 Bottles of Beer on the Wall Today’s technology is advancing at incredible rates. If a company wants a chance to stay competitive in today’s market technology is the key. Anheuser-Busch demonstrates this exceptionally. Their new BudNet data mining system has given them the edge in the extremely competitive U.S. beer market. In this competitive day and age it’s more of a game to see who can gather data the most efficiently and effectively. Then put that data to work by changing their marketing schemes accordingly. Joe Thompson, president of Independent Beverage Company, a research and consulting firm, feels that “They’re better at this game than anyone, even Coca-Cola.”(7) Anheuser-Busch has done a good job thus far of keeping their data-mining techniques on the hush. But, “according to dozens of analysts, beer-industry veterans, and distributor execs contacted for the article, Anheuser has made a deadly accurate science
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This note was uploaded on 05/25/2008 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.

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BudNet - Chris Mitchell Paper #2 BUAD301-11 10/11/06...

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