seb323 week 7a ENVIRONMENT

seb323 week 7a ENVIRONMENT - SEB323 Managing Industrial...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
1 SEB323 Managing Industrial Organisations Week 7a Lecture 2 nd Semester 2007 School of Engineering and Information Technology Faculty of Science and Technology Waurn Ponds Campus Module 2: Managing People in Organisations Topic 5: Coping with Change - Case Study
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Change is usually a 2-way Process Environment Environment Organisation Organisation Change in Environment affects Managerial actions impact Case Study: McDonalds goes McCafe
Background image of page 2
3 Case Study: McDonalds goes McCafe Case Study: McDonalds goes McCafe “Classic” McDonalds >Fas t Food > Simple and Limited Menu ± Hamburgers ± Cheeseburgers ± Fries ± soft drinks ± Coffee ± Milkshakes ± Functional décor • Fast in, eat fast, leave fast 1968 1973 1979 1963 1955 1993
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 Case Study: McDonalds goes McCafe “New Age” McDonalds > Still the Fast Food (minus supersizing) > But also ± Salads ± Premium Sandwiches ± Expresso Coffee ± Comfortable café décor • Mosey on in and stay awhile 1968 1973 1979 1963 1955 1993 Environmental Forces – McDonalds Adapts Distributors Suppliers Competitors Customers General Environment Shareholders Saturation Global Presence Generation X Demand for healthier food Telecommuters Food Regulations (Fat, Sugar, etc)
Background image of page 4
5 Case Study: McDonalds goes McCafe Module 3: Manufacturing and the Environment Background
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
6 What is Manufacturing ?
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/10/2008 for the course SEB SEB323 taught by Professor Cavenett during the Spring '08 term at A.T. Still University.

Page1 / 11

seb323 week 7a ENVIRONMENT - SEB323 Managing Industrial...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online