10-2_Self-Justification-part2-s

10-2_Self-Justification-part2-s - Cognitive Dissonance and...

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Lecture Notes for 10/2/07 Cognitive Dissonance and Self-Esteem Maintenance
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Modern Approaches to Self-Esteem Maintenance Self-Affirmation Theory (Steele, 1988) People try to view themselves as good, competent, moral When this view is threatened, people: Deal directly with the threat Affirm themselves in an unrelated domain Claude Steele
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Self-Affirmation Theory (Steele) Participants Science majors or Business majors Asked to wear “white lab coat” or regular clothes Rated record albums twice Replicating Brehm’s Post-decisional Dissonance The thing I chose as best at time 1 will seem even better at time 2, and the one I didn’t choose at time 1 will seem even worse at time 2.
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Self-Affirmation Theory Steele replicated Brehm’s findings for the Business majors with and without coats and science majors without coats. Something odd happened with the Science majors with coats Wearing a white lab coat was self-affirming for the Science majors. Street Clothes Lab coat Science Business
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Stone, Wiegand, Cooper, & Aronson (1997) Sexually active students made a speech for high school students in favor of practicing safe sex Three conditions: No Dissonance (not asked to think about past behavior) Dissonance (think about a time you didn’t practice safe sex) + 1 choice (give money to homeless) Dissonance (think about a time you didn’t practice safe sex) + 2 choices (give money to homeless or buy condoms)
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Results of Stone et al. Study:
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Conclusion of Stone et al. Study People prefer to deal directly with threats to their self-esteem If that is not possible, people affirm themselves in unrelated domains
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10-2_Self-Justification-part2-s - Cognitive Dissonance and...

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