reflection on Mcdonald's commercial - McDonaldsPay with Lovin The McDonaldss commercial Pay with Lovin features how McDonalds is trying to give the

reflection on Mcdonald's commercial - McDonaldsPay with...

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McDonald’s—Pay with Lovin’The McDonalds’s commercial, “Pay with Lovin’,” features how McDonalds is trying to give the impression to the audience that it is the sympathetic, friendly franchise which genuinely cares about the customers. Its primary purpose is to emphasize that McDonalds is not merely a place for fast food, but a welcoming community. By working as a “team,” it successfully captures what the corporation is trying to embody in the commercial (Goffman 77).On the surface, the commercial seems to feature the two different groups of players, the performers and the audiences. The cashiers form the performer group, while the costumers form the audience. At first, it looks as if the cashiers, solely, are trying to make the loving, friendly image the McDonalds is aiming for. By asking randomly selected customers for some actions that embody intimacy, and giving the food they order for free in return, the cashiers successfully

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