STRATEGIC COMMUNICATION PLAN & PERSUASIVE EMAIL

STRATEGIC COMMUNICATION PLAN & PERSUASIVE EMAIL -...

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Assignment 1: Persuasive Written Communication Due Week 4, Day 7 (Weight 20%) Strategic and clear communication is critical to advancing your goals, ideas, and career. Contrary to popular belief, effective communication is a learned behavior one can improve at any point in life. Skilled communicators are highly strategic and organized in their approach. They keep their desired outcomes in mind, use situation-appropriate communication styles, understand their audiences, and develop targeted messages. For this assignment there are two deliverables: 1) 1-3 page Strategic Communication Plan and 2) Persuasive Email message (200 words or less). First, consider your current professional situation and identify one area that you would like to elicit buy-in from leadership, colleagues, clients, or other professional entities. Please keep in mind, the context of this assignment continues into assignment 2, you will be asked to deliver a presentation on the topic you have selected. Do you deserve a raise? Would you be a great fit for the new position that just opened? Do you see an amazing growth opportunity that you would like to investigate and/or lead a team in pursuing? Does your project require additional funding or staff? Next, assess your audience and your communication approach to develop a targeted messaging strategy. Apply the “Strategic Communication Plan” to inform the draft persuasive email that is intended to persuade your audience to meet regarding the identified need. Consider the following questions to guide the development of your strategic communication plan and persuasive email: Strategic Communication Plan: 1-3 pages (may be formally written, bullets, chart, etc.) Define your desired outcome(s). Assess your audience. Who will you be addressing? Who are the “key influencers”? What do they know and expect? What do they feel? What will persuade them? (Apply both Munter and Cialdini) Consider their possible DiSC styles and the impact of these styles. Identify an appropriate communication style to use. Consider your DiSC style, keeping in mind both your strengths and weaknesses. Will you “Tell, Sell, Consult, or Join,” or some combination of these? • How will you establish credibility? • What is your email messaging strategy? Consider the beginning and end.
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How will you organize your message? What will your tone be and why? Page 2 of 3 What, if any, opposition do you expect and how will you address it? Persuasive Email: Not to exceed 200 words The email is concise, logical, and persuasive. Email best practices are used. An appropriate voice/tone is used. Email is organized and uses any headings and bullet points effectively.
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