Mkt402Week7Quiz5 - ● Question 1 ● 0 out of 2 points ●...

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Question 1 0 out of 2 points Pricing organization should be defined by _____. Selected Answer: the role of its commercial partnerships Correct Answer: its alignment with a company's strategic goals Question 2 2 out of 2 points Price waterfall analysis is _____. S el e ct e d A n s w er : a method of comparing an invoice to all sources of profit leakage to determine the revenue that is actually earned from a transaction C or re ct A n s w er : a method of comparing an invoice to all sources of profit leakage to determine the revenue that is actually earned from a transaction
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Question 3 2 out of 2 points In a decision rights process, why is it important to distinguish between "make" and "ratify" decision rights? S el e ct e d A n s w er : "Ratify" rights allow senior managers to contribute strategic perspectives on pricing without being consumed by the pricing process. C or re ct A n s w er : "Ratify" rights allow senior managers to contribute strategic perspectives on pricing without being consumed by the pricing process. Question 4 0 out of 2 points The pricing organization serves as a _____ when it can make decisions about pricing but cannot enforce those decisions in the market. Selected Answer: commercial partner Correct Answer:
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figurehead Question 5 0 out of 2 points The role of _____ is important to a pricing organization when more emphasis is placed on how decisions are made as opposed to the decisions themselves. Selected Answer: expert resource Correct Answer: the functional coordinator Question 6 2 out of 2 points A demonstration project that shows success of a new pricing strategy can be most effective in convincing the organization to follow the new structure if _____. S el e ct e d A n s w er : the demonstration is set up as a price experiment in which a control group is compared to a group exposed to the new price structure C or re ct the demonstration is set up as a price experiment in which a control group is compared to a group
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A n s w er : exposed to the new price structure Question 7 2 out of 2 points The means by which the right behaviors are encouraged in a company is referred to as _____. Selected Answer: motiva tion Correct Answer: motivat ion Question 8 2 out of 2 points Because companies tend to be cross-functional, a formalized pricing organization should _____ for responsible management of the pricing process.
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