M4A2 Final Project_Outline, Introduction, and Sources -...

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Running head: M4A2 FINAL PROJECT: OUTLINE, INTRODUCTIONS, AND SOURCES 1 M4A2 Final Project: Outline, Introduction, and Sources Antwaun A. Hill Excelsior College Consumer Behaviors BUS225 Professor Jodee Phillips
Running head: M4A2 FINAL PROJECT: OUTLINE, INTRODUCTIONS, AND SOURCES 2 Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (Nike Inc., n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded names and logo ever. Outline I. Nike, which is the name of the Greek Goddess of Victory, was born in 1972 when BRS, Blue Ribbon Sports, launched its first branded shoe at the U.S. Olympic track and field

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