BUS 343 W4 Quiz - These are the automatically computed...

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These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 11/6/2016 Time Spent: 1 h , 12 min , 13 secs Points Received: 9 / 10 (90%) Question Type: # Of Questions: # Correct: True/False 1 1 Multiple Choice 9 8 Grade Details - All Questions Question 1. Question : The Energizer Bunny was featured in an ad in Hungry. The ad was seen by Hungarian consumers as touting a bunny toy, not a battery. This would a problem of: Student Answer: encoding. media selection. literacy. decoding. none of the above. Instructor Explanation: This answer is supported in the text on page 481. Points Received: 1 of 1 Comments: Question 2. Question : Two basic factors account for the market similarities among industrial goods customers. One factor is the motive or intent of industrial customers is the same. The other factor accounting for the similarity among industrial goods customers is: Student Answer: the inherent nature of the product. the customer is seeking satisfaction. the influence of government over design specifications.
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the tie to services.
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