marketing definitions

marketing definitions - 1. utilities the attribute in an...

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1. utilities –the attribute in an item that makes it capable of satisfying human wants;20-21 2. 3. product-orientation, -the first stage in the evolution of marketing management, in which the basic assumption is that making a good product will ensure business success. 4. 5. market orientation,-the third stage of marketing management in which companies identify what customers want and tailor all their activities to satisfy those needs as efficiently as possible. 6. sales orientation, -the second stage of marketing management in which the emphasis is on using various promotional avtivities to sell whatever the organization produces. 7. customer orientation 8. 9. BCG matrix,-Boston Consulting Group matrix-a strategic planning model that classifies strategic business units or major products according to market shares and growth sales. 10. GE Business Screen General Electric screen-a planning model developed by general Electric that classifies strategic business units or major products based on two factors- market attractiveness and business positions 11. 12. economic conditions (environment)-a set of factors including the business cycle, inflation, and interest rates, that affect the marketing activities of an organization. 13. business cycle-the four recurring stages in an economy, typically prosperity, recession, depression, and recovery. 14.
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This note was uploaded on 05/27/2008 for the course MARK 324 taught by Professor ??? during the Spring '08 term at Sullivan.

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marketing definitions - 1. utilities the attribute in an...

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