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Unformatted text preview: strategy for both B2B and B2C activities, thereby increasing company efficiency. 6. Hospitals, churches, colleges and museums form a component of the B2B market. 7. The segmentation of B2B markets should use all the same elements as B2C segmentation. 8. The price of bananas goes up significantly and the demand drops drastically. This is an example of inelastic demand. 9. Off-shoring is a synonym for outsourcing. 10. Levi's produced in the U.S. could sell for $50 here, but sell for around $100 in Japan. Exporting this product to Japan is an example of dumping. Essays: 11. 2 points List some challenges associated with online marketing and e-business. 12. 3 points What is the WTO and what are the pros and cons of such an organization? (Just list them, please.)...
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This note was uploaded on 05/27/2008 for the course MKTG 154 taught by Professor Nesbeitt during the Spring '08 term at Bellevue College.
- Spring '08