Quicken Loan Case Study - Running Head CASE STUDY QUICKEN...

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Running Head: CASE STUDY QUICKEN LOANS 1 Case Study Quicken Loans Reshonda Tillman Trident International University
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Running Head: CASE STUDY QUICKEN LOANS 2 Abstract Quicken Loans is known as the leading on-line mortgage lender and provides home loans, home equity lines of credit and any residential type of mortgage. The company currently ranks twelfth in the Fortune's list of 'Best Places to Work For' for the year 2015, and has consistently made Fortune’s list every year for the past 12 years (Fortune, 2015). The company is recognized for the strategies adopted to create the best human resource initiatives for their employees. The human resources strategy practiced by Quicken Loans has helped the company to retain, satisfy and motivate its employees. Quicken Loans has been in business for over 30 years. As a direct-to- consumer lender based in Detroit, Michigan, we offer mortgage loans in all 50 States and the District of Columbia by way of a centralized business platform. J.D. Power and Associates has ranked Quicken Loans highest in Customer Satisfaction for Primary Mortgage Origination in the U.S. for years 2010, 2011, 2012, and 2013. Running Head: CASE STUDY QUICKEN LOANS 3 Case Study Quicken Loans Quicken Loans understands that the management of people at work is an integral part of the management process. According to Tella et al. (2007) to understand the critical importance of people in the organization is to recognize that the human element and the organization are
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synonymous. A well-managed organization usually sees an average worker as the root source of quality and productivity gains. Such organizations do not look to capital investment, but to
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