THE STRATEGIC MANAGEMENT PAPER:GUIDELINES & SUGGESTED OUTLINEI.Guidelines in the Selection of a Company or Business Unit for the STRAMA Paper1. It can be a domestic or a foreign company, a business unit within a company, or afamily-owned business2. It should be profit-oriented3. The learner should have access to financial and other internal information, from any ofthe following sources, with proper acknowledgements:a. resource persons within the companyb.experts/consultants who are knowledgeable about the companyc.company reports, website and other internet sourcesd. case studies about the companye. other published reference materialsII. Suggested OutlineEXECUTIVE SUMMARYboxshadowdwnProvide a brief summary or overview of the strategy paper, stating what thebusiness of the company is including its products and services, what thetarget market is, the main results of the external and internal analyses(opportunities & threats, strengths & weaknesses),the attractiveness of theindustry,the key strategic management issues that need to be addressed,and the recommended long-term objectives (at least for the next three years)and major strategies.CHAPTER I: INTRODUCTION (OR COMPANY BACKGROUND)boxshadowdwnInclude a short background on the company1.Nature of business / products / services2.Current revenue size, profit and profitability3. Major markets served4. Number of employees5. Other relevant basic informationCHAPTER II. RESEARCH DESIGN AND METHODOLOGYboxshadowdwnIdentify the following:1.Data requirements and data sources2.Research design and methodology – how information was obtained3.Major assumptions and limitations, if anyCHAPTER III: VISION/MISSION/OBJECTIVESboxshadowdwnState the current vision, mission and objectives of the companyboxshadowdwnComment or evaluate the vision and mission statements using David’sframework and other criteria discussed in class. Recommend changes ifneeded.Or, develop new vision and mission statements.Explain how therecommended vision and mission meets the criteria based on David’s
