L10 Sports Markets and Pricing

L10 Sports Markets and Pricing - Markets and Pricing Demand...

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    Markets and Pricing Demand and Supply Elasticity and Revenue
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    The Market for Sporting  Events Teams and leagues comprised of teams  produce (supply) and sell sporting events. Consumers may pay for admission  directly  by  purchasing tickets or pay-per-view TV. TV networks directly purchase broadcast  rights, sell advertising time, and consumers  pay  indirectly  when they purchase advertised  products. Sports entities also generate revenue through  corporate advertising and sponsorship
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    Demand for Sports The  demand   for sporting events is  determined by consumers whether  the purchase is . . . . . . . .direct – buying a ticket or pay-  per-view   or indirect – watching on  commercial TV
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    Equilibrium (Market) Price $ 50 40 30 20 10
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    Increases Demand and Price Many of the changes we have seen in recent  years have had the effect of increasing  demand for sporting events.
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L10 Sports Markets and Pricing - Markets and Pricing Demand...

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