UA comm plan

UA comm plan - Under Armour Egypt Communication Plan Amanda...

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Under Armour: Egypt Communication Plan Amanda Hammons Nikki Childs Christina Martinez Tangie Lowe
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engineered in many different designs and styles for wear in nearly every climate. sold worldwide Holds 78% share of the $416 million market for tight athletic garments. One of Time Magazine’s fastest growing companies supplying over 100 division 1A football programs and thirty NFL football teams. $640 million in sales over the past year 95% from US
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Key issues Lack of Visibility in International Growth in Africa and Future Products Likelihood of Consumer Recession in the US Margin Pressure, Higher Inventories & Higher Marketing Costs
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Communication Plan: Objectives To increase awareness of our Brand in Egypt by 80% of our target market by 2010 To increase our market share of performance apparel in Egypt by 20% To gross an estimated $20 million in Egypt by the end of 2009
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Athletes Frequent Buyer club/ card Receive 10% off
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This note was uploaded on 04/17/2009 for the course MARK 4700 taught by Professor Staff during the Spring '08 term at UGA.

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UA comm plan - Under Armour Egypt Communication Plan Amanda...

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