Communications Plan

Communications Plan - Communications Plan Amanda Hammons...

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Communications Plan Amanda Hammons MKT 4546 Henson August 6, 2008
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Preamble Introduction Constant Contact, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Constant Contact's leading email marketing and online survey tools—supported by its expert personal coaching and support—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers. Today, more than 200,000 customers worldwide trust Constant Contact to help them connect with their audience. Constant Contact has a passion for making small businesses and organizations more successful by being the leading provider of on-demand email marketing and online survey solutions for small organizations. Our success is principally driven by our ability to grow our customer base. Our email marketing customer base has grown steadily from about 25,000 at the end of 2004 to over 164,000 at the end of 2007. Customers in more than 110 countries and territories currently use our email marketing product. We estimate that approximately two-thirds of our customers have fewer than ten employees and, in the year ended December 31, 2007, our top 80 email marketing customers accounted for 1% of our total email marketing revenue. Our customers have displayed a high degree of loyalty. From January 2005 through December 2007, at least 97.4% of our customers in a given month have continued to utilize our email marketing product in the following month. We believe our general brand awareness, press and thought leadership initiatives and visibility drive prospects to us. During 2007, approximately 33% of our new email marketing customers were generated through our online marketing efforts, 14% of our
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Communications Plan - Communications Plan Amanda Hammons...

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