De Beers 2 - Developing marketing plan for De Beers Bangladesh Submitted to Iffat Tarannum Lecturer BRAC Business School Submitted by Rashedul Hasan

De Beers 2 - Developing marketing plan for De Beers...

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Developing marketing plan for De Beers Bangladesh Submitted to: Iffat Tarannum Lecturer BRAC Business School Submitted by: Rashedul Hasan 00000000 Fuad Mohammad Abdul Muiz 14304148 Prantor 00000000 Mosha 00000000 Arekjon 00000000 Date of submission: 31/ 10/’16
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1. How will you segment your market? Segment your market and target one particular group.
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Demographic Segmentation: Demographic segmentation divides the market on variables such as age, family size, income, gender, occupation, education, religion, race, nationality, family life cycle, generation, social class. Now, ‘De Beers’ will need to identify the specific variables to segment in terms of demography.Gender:FemaleAge:20-34 years
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  • Fall '16
  • Iffat Tarannum
  • Diamond, ‘De Beers

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