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Developing marketing plan for De Beers BangladeshSubmitted to:Iffat TarannumLecturerBRAC Business SchoolSubmitted by:Rashedul Hasan 00000000Fuad Mohammad Abdul Muiz14304148Prantor 00000000Mosha 00000000Arekjon 00000000Date of submission: 31/ 10/’16
1. How will you segment your market? Segment your market and target one particular group.
Demographic Segmentation: Demographic segmentation divides the market on variables such as age, family size, income, gender, occupation, education, religion, race, nationality, family life cycle, generation, social class. Now, ‘De Beers’ will need to identify the specific variables to segment in terms of demography.Gender:FemaleAge:20-34 years