MT1050 assignment - Carriann White MT1050 the World of the...

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Carriann White March 15 2016 MT1050. the World of the Make-up Art Company MAC cosmetic, Makeup Art Company, is a brand of Estee Lauder and was founded in 1984. MAC has been able to advertise itself unconventionally by the company giving away its products to makeup artists who worked with celebrities. MAC was invented specifically for the achieved look wanted of fashion models in certain lighting conditions. This makeup brand is considered to be “Brand Positioning of Makeup for all ages, all races,” and all skin types. “MAC makeup is attitudinally hip, artfully irrelevant, dedicated fully to the art of self-decoration and the realization of the individual.” In 1994 MAC was the first cosmetics brand to bring a charity, which was for AIDS, into the retail environment. This was the great beginning to the company marketing strategy, as with the AIDS fund, whenever their VIVA GLAM lipstick, which first came in a luscious red of representation, theygave all of the profits to their charity which helped lead their sales as well as rose up to $95million in charity profit. MAC also gives out their new products to be reviewed to Youtube makeup gurus and beauty bloggers. This keeps to the traditional always-works promotional strategy of word-of-mouth
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