Candy Man: The David Klein StoryPaul Lindner, Zachary Bernardi1.David Klein at times shows conscientiousness and at times shows a lack thereof. He shows that he can be very organized in the way he recalls exact dates and times when speaking about past events. His ambition, hard work and perseverance in the early stages of the Jelly Belly company led to its success. The product initially was not selling because of its high price but he continued to believe in the product. He also marketed the product consistently on television shows and in magazines. However, some of the business decisions he made were sloppy, irresponsible and negligent. Trading half of the rights to Jelly Belly for a store was a poor decision. Then signing the final contract givingup all of his rights to Jelly Belly was a rushed decision that cost him hundreds of millionsof dollars. As stated in the film, David could have refused and taken Jelly Belly to a new supplier. This would have been the more conscientious decision.2.David Klein demonstrates a high level of agreeableness in the film. He constantly makes decisions in order to be co-operative and out of kindness warmth and sympathy. When hisfather-in-law lost his job he traded half of his rights to Jelly Belly for a store that he couldrun in order to have an income and so their son could remain in medical school. When he
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