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Case study on Hudson’s Bay the retailerIntroduction This report aims to give a brief introduction to department store, specificallyHudson’s Bay, by briefly looking into industry, competition and strategy accordingly.Our goal is to demonstrate a basic approach to case study instead of real worldanalysis, so the statistics and references used in this report might be inaccurate.Thanks to our instructor Mrs. Young, and team members Kay, Kim, Mark and Rita fortheir effort to build this report together. IndustryOriginated in the 19thcentury, department store has been a major business form inurban area and an entertainment for middle class people since. Different countrieshave developed various ways of running department stores and built their ownfamous brands. After almost two centuries of operation, however, giants in thebusiness are encountering new difficulties, key factors like digital commerce,location, target and branding are putting more stress into on the competition.Hudson’s Bay, or previously referred as the Bay, Canadian’s iconic and most time-honored department store, is also challenged by domestic and overseascompetitors. HBC (the Hudson’s Bay Company) was founded on May 6th, 1670 in Britain, andexpanded its business to Canada in the late 18thcentury, primarily focused on furtrading and stepped into retail later on. Now HBC runs department stores throughCanada, Germany, Belgium and US, owns a serious of brands including GaleriaKaufhof, Gilt, Hudson's Bay, Home Outfitters, Lord & Taylor, Saks Fifth Avenue and
Saks Fifth Avenue OFF 5TH, whereas Hudson’s Bay to beisthe oldest one. CompetitionThe department store Hudson’s Bay is facing several challenges, in the next part fourmajor factors are demonstrated, they are location, target market, brand positioningand digital commerce investment. Among its many competitors, Nordstrom serves asa contrast. LocationDue to its long history, Hudson’ Bay had occupancies in Canadian largest provincesincluding Ontario (35), British Columbia (12), Alberta (14) and Quebec (15), coveringmajor areas across Canada. More than 90 percent of the stores follow “store in