Hudson's+bay+case+study - Instructor's Comments - Case study on Hudsons Bay the retailer Introduction This report aims to give a brief introduction to

Hudson's+bay+case+study - Instructor's Comments - Case...

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Case study on Hudson’s Bay the retailer Introduction This report aims to give a brief introduction to department store, specifically Hudson’s Bay, by briefly looking into industry, competition and strategy accordingly. Our goal is to demonstrate a basic approach to case study instead of real world analysis, so the statistics and references used in this report might be inaccurate. Thanks to our instructor Mrs. Young, and team members Kay, Kim, Mark and Rita for their effort to build this report together. Industry Originated in the 19 th century, department store has been a major business form in urban area and an entertainment for middle class people since. Different countries have developed various ways of running department stores and built their own famous brands. After almost two centuries of operation, however, giants in the business are encountering new difficulties, key factors like digital commerce, location, target and branding are putting more stress into on the competition. Hudson’s Bay, or previously referred as the Bay, Canadian’s iconic and most time- honored department store, is also challenged by domestic and overseas competitors. HBC (the Hudson’s Bay Company) was founded on May 6 th , 1670 in Britain, and expanded its business to Canada in the late 18 th century, primarily focused on fur trading and stepped into retail later on. Now HBC runs department stores through Canada, Germany, Belgium and US, owns a serious of brands including Galeria Kaufhof, Gilt, Hudson's Bay, Home Outfitters, Lord & Taylor, Saks Fifth Avenue and
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Saks Fifth Avenue OFF 5 TH , whereas Hudson’s Bay to be is the oldest one. Competition The department store Hudson’s Bay is facing several challenges, in the next part four major factors are demonstrated, they are location, target market, brand positioning and digital commerce investment. Among its many competitors, Nordstrom serves as a contrast. Location Due to its long history, Hudson’ Bay had occupancies in Canadian largest provinces including Ontario (35), British Columbia (12), Alberta (14) and Quebec (15), covering major areas across Canada. More than 90 percent of the stores follow “store in
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