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AssessmentDevelop organisational marketing objectivesBSBMKG608Student Name : Priscila Ramos MartinsStudent ID: GBC160396TermYear2016Class Trainer NameJoeResultNYCCI declare that all work completed in this assessment is my own.Student Signature:Date
Task 1Develop organisational marketing objectives – BSBMKG608Organisation ReviewSummaryInaugurated in 2000, Cocoa Delights is one of the innovative and creative gourmet chocolate manufacturers in the industry.Cocoa Delights was the first company in Australia to manufacture more than ten different types of cacao from a lot ofcountries, selecting only the best cacao beans and distribute exclusive handmade, partly handmade and machine-madechocolate products.The Cocoa Delights’ purpose to become the gourmet chocolate market leader within 5 years and analysing the opportunities itwill be a large challenge but it is clearly possible the achieve it by using a great strategy marketing campaign to communicatethe health benefits of the Dark chocolate products with their customersOn 8 of December in 2016 at 10:00am, we had a meeting with COE Joe to review the marketing plan and understand that,what the purpose for Cocoa Delight for next 5 years, also we will create improvement to Cocoa Delight marketing activities.ReportMissionCocoa Delights will be the highest quality Australian chocolate on the health benefits of dark chocolate this will make usunique and mean that we are the only company capable of satisfying in the national marketplace.PurposeThe Cocoa Delight has as purpose:Reducing the environmental impact caused by their production and distribution processes.To be the highest quality Australian chocolate available, blending locally.To become the gourmet chocolate market leader within 5 years.To become anational retail brand for chocolate connoisseurs within the next 5 years.To communicate the health benefits of the Dark Decadence chocolate products trough campaign as advertising andsocial media.VisionCocoa Delights will become a national retail brand that satisfies our customers within the next 5 years, withfinest qualitygourmet Australia chocolate with sustainable behaviour and innovation,as well as providing exceptional customer servicefrom our highly skilled and dedicated staff.Values of the organisationSustainability and high quality.Combination of innovation creativity and specialising handmade dark chocolates.
To provide exceptional Customer serviceExpansion and growthStrategic directions and targets for the organisationTo create awareness of health benefits of dark chocolate.To increase market share and become national retail brand.Focus in media with a national reach, it is opportunity to save money.