Classic Research Issues with Attitude - test #2 chapter 13

Classic Research Issues with Attitude - test #2 chapter 13...

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Howell 1 Classic Research Issues with Attitude Structure (components of attitude) - “tripartite model” o Affect/emotion o Cognition o Behavior - Ex. Attitude toward John Coltrain: certain affective reaction (“I like him!”); cognition = like him because he’s great at hitting the low notes; behavior = purchase his albums Function (What needs do attitudes serve?) - Value-expression: ask them what they like because it gives information about values/attitudes instead of asking them to describe themselves - Social-adjustive: join a religious (or other) group, you’ll know what attitudes are commonly held/shared - Defensive/motivational: you smoke and you read a study in a newspaper that says that smokers get cancer twice as often as non-smokers. You might defend your ways by saying that smoking isn’t wrong, the article is. OR you can change your behavior o TEST: dissonance theory: smoker-dissonant piece of info you can either 1) disregard info or 2) change behavior and attitudes to fit new info
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Classic Research Issues with Attitude - test #2 chapter 13...

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