IBM 411 Project

IBM 411 Project - IBM 407 Class Project Consumer Behavior...

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IBM 407 Class Project Consumer Behavior Analysis The iPhone
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Product iPhone’s interface is based on the large multi-touch display and innovative It comes with a software that let’s you control everything using only your fingers. You can send SMS messages in multiple sessions. quad-band GSM available 2-megapixel camera
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Price The iPhone will go out the door in the US as an AT&T exclusive for $499 or $399 depends on the memory size in a two-year contract, 16 GB for $499 and 8 GB for $399.
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Place In US, iPhone is selling exclusively in Apple’s retail stores, online stores and AT & T only.
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Promotion Steve Jobs first introduced the iPhone as a publicity campaign in Mac world. innovative product with an emphasis on design. memorable ads on TV, magazines and internet. an eye catching iPhone ad
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The current consumer are young adults that connect with each other via wireless technologies that demonstrate tremendous usage of phone activities.
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Marketing objective To Go Global - launch the iPhone worldwide
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existing Mac book, iPod users. majority of traffic to the Apple website came from users under 45. younger audience, people that are technology driven
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IBM 411 Project - IBM 407 Class Project Consumer Behavior...

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