Luis Zavaleta IBM 411 3-18-2008 Consumer Influence and the Diffusion of Innovations: Give the Kid a Cell Phone 1. Considering the teenage and college student market segments, what other features can cellular telephone companies offer these groups over the next five to ten years? These days you will pretty much assume that anyone and everyone carries a cell phone with them at all times. As stated in the article, most people in this age group would consider their phone their number one possession. I believe it is safe to say that this could still be true among most people who own cell phones. Now that there are phones everywhere there is plenty of room for competition and the cell phone companies have plenty to offer their consumers these days. They all want to be the next “Big Thing” in cell phone technology, the thing that everyone just must have, and if they don’t have it, they want it really bad. Now with all these applications they are included in cell phone, people demand more from their cell phone companies. Now more than ever, at least
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This note was uploaded on 05/29/2008 for the course IBM 411 taught by Professor Ishihara during the Spring '08 term at Cal Poly Pomona.