Micro Analysis Disney - Micro Analysis Micro Environmental Analysis is the analysis of the immediate environment that has an impact on the business The

Micro Analysis Disney - Micro Analysis Micro Environmental...

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Micro AnalysisMicro Environmental Analysis is the analysis of the immediate environment that has an impact on the business. The elements of the analysis include Customers, Competitors of thebusiness and the Company itself, which in this case, is Walt Disney.Firstly, customers of Disney are generally children and teenagers, as the family-friendly Disney movies and TV shows are targeted at the younger generation. The Disney theme parks are also targeted at families and younger crowds, however, there are also adult-oriented areas in the theme parks and the cruises for the older crowd to enjoy and relax as well. Nowadays, Disney shows and movies have also become more modern, which appeals to young adults as well. Hence, customers of Walt Disney include people of all age groups. Key influences of buyer behaviour displayed from customers of Walt Disney are Social and Personal. The Social factor that affects buyer behaviour is Family, as the buying decision of
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