Homework for Lesson 6 - LESSON 6 SHAHRZAD ABBASI ZONGYUAN...

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LESSON 6 SHAHRZAD ABBASI ZONGYUAN TANG SANDILE NOTUTELA
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CASE 4: THE METRO What was the marketing issue? Its hard to research the young generation since they have very busy lifestyles and don’t respond well to traditional data collection methods. What market research did they do and why? Web-based and SMS-Based methodology – better fit with lifestyle, readily available to a vast majority, fast turnaround of results Reader’s panel – to target a broader range of members in sense of demographics and produce reliable data.
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CASE 4: THE METRO What is the main value of the market research to the newspaper? The Metro newspaper’s core readership is formed by young, urban people, How to keep the target audience interested ? To gain a deeper understanding of the youth to complement existing industry sources such as NRS and TGI. To achieve highly valuable insights into a hard- to-research group for marketing and advertising purposes.
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ISSUE 9: USING TECHNOLOGY FOR DATA COLLECTION what is the issue?
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  • Spring '14
  • Armstrong,

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