analytical paper final

analytical paper final - William Thalheimer Paper 2...

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William Thalheimer Paper 2 Analysis Dr. Carpenter English 105 “FOUR PLAY” The add is for a Shick Quattro razor for women. The add is coordinated so that it attracts the eye quickly, and is simple enough to get the point across with a single glance. The advertisers use multiple techniques to enhance the effectiveness of this add on its viewers. Many people quickly turn the page when they see an add. However, this add has a jet black background with the prospective razor in the middle and the words “INTROUCE YOUR LEGS TO FOUR PLAY” near the top in pink bold letters, which quickly grabs the viewers attention. Near the bottom, there is a slogan written in smaller letters for the captivated eye to read in depth about the product. But, behind the simple picture there was a lot of thought by skilled advertisers to make this add effective in marketing and sales for Shick. Advertisers for a few reasons could have chosen the color, shiny jet black. Black provokes a powerful statement, by the glossy coating that deduces the smooth feeling that
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This note was uploaded on 05/31/2008 for the course ENG 105 taught by Professor Boos during the Spring '08 term at Ohio Wesleyan.

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analytical paper final - William Thalheimer Paper 2...

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