FOM REPORT Finalised.1 - Fundamentals of Marketing CA1 Popular Holdings Ltd Content Page No 1 1.1 1.2 1.3 2 2.1 2.2 2.3 3 3.1 3.2 3.3 3.4 4 Items

FOM REPORT Finalised.1 - Fundamentals of Marketing CA1...

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Fundamentals of Marketing CA1 Popular Holdings Ltd Content Page No Items Page 1 Company Description 1.1 History of Popular 1.2 Nature of Business 1.3 Successes of Popular 2 Strategic Focus and Plan (Three Aspects of Corporate Strategy) 2.1 Company Mission 2.2 Company Objectives or Goals 2.3 Core Competencies and Competitive Advantage 3 Marketing Situation Analysis 3.1 Industry Analysis 3.2 Competitor Analysis 3.3 SWOT Analysis 3.4 Customer Analysis 4 Conclusion References Appendix 0
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Fundamentals of Marketing CA1 1
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Fundamentals of Marketing CA1 1 Company Description 1.1 History of Popular In 1924, Founder, Chou Sing Chu started the Cheng Hing Company in Tanjong Pagar area to distribute Chinese language books and magazines. In 1930, He incorporated the World Book Company as a book distributor and publisher, and opened the first Popular book shop in North Bridge Road in 1936 but World War II halted expansion plans. After the war, Chou anticipated that the supply of Chinese language books from China would be interrupted. Therefore in 1949, he incorporated the World Publishing Company in Hong Kong to publish books for the Asian market. Popular then moved into textbook publishing and began setting up in Malaysia and Hong Kong and slowly across the market in Asia. Subsequently more developments ensue. As of now popular has 165 retail outlets in Malaysia, Singapore and Hong Kong. Chua, A. (2010) (Appendix 1) 1.2 Nature of Business Popular Holdings mainly operates through 3 core segments. Retail & distribution, Publishing, E- Learning & property development. Popular does retail and distributions of textbooks, supplementary materials, books, office supplies, stationeries, CD albums and gifts with 27 retail stores in Singapore, educational-focused bookshops in schools and colleges and recent set up of a new lifestyle concept stationeries store,” Urbanwrite” in 2009. They also engage in e-commerce mainly one of it retails office supplies (Office Solutions), and the other for retail of books and textbooks only (Popular.com.sg), providing delivery to customer’s stated address. Under Publishing and E-Learning, Popular also does publishing and wholesaling of assessments books and textbooks with many publishing subsidiaries under them locally and internationally ( Table 2) (Appendix 2). They incorporated Popular e-Learning Holdings Pte Ltd (PeLH) in 2001 providing e-learning products, software development and online services, integrating the use of IT into the curriculum. Popular Holdings is also involved in property development and real estate investment activities. Marketline (2014). Through all of these activities, they have raked in an overall turnover of $551.8 million in 2
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Fundamentals of Marketing CA1 financial year 2014 which is $27.7 million more than 2013’s turnover of $524.2 million. ( Annual Report 2014)(Appendix 3) 1.3 Successes of Popular Successes Evidence Popular has forged the ever long lasting customer relationship in their retail and distribution business which goes beyond generations. This is a recognition of the POPULAR brand and its leadership position in the book retail scene.
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