Case10-Elextrolux - Executive Master of Business Administration EMBA 2016 Organization Behavior and Development Case 10.1 Elextrolux Clean Up Professor

Case10-Elextrolux - Executive Master of Business...

This preview shows page 1 - 3 out of 5 pages.

Executive Master of Business Administration EMBA 2016 Organization Behavior and Development Case 10.1: Elextrolux Clean Up Professor: Dr. Aly A. Messallam By Waleed Abdelsamie Badawy EMBA 2016- Case 10.1: Electrolux Clean Up Electrolux Boosting R&D and Getting All Units on the Same Page Delivers a Rebound
Case review: Electrolux is a Sweden Company. Hans Straberg took helm in 2002. Electrolux was facing issues; its products losing out to cheaper goods from Asia He began shuttering plants in Western Europe and the U.S. and shifting work to lower-cost locales in Asia and Eastern Europe. He also is spinning off the outdoor products division. Straberg has bumped up spending on R&D from 0.8% of sales to 2%. Straberg is breaking down barriers between departments and forcing his designers, engineers, and marketers to work together to come up with new products. Catherine, Anna, Maria and Monica are not real women, they are composites based on in-depth interviews with some 160,000 consumers from around the globe.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture