CTCS Notes - Gender Sexuality on Television Gender vs Sex...

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Gender & Sexuality on Television 05/03/2008 17:03:00 Gender vs. Sex Biology vs. culture Gender is culturally specific Gender is a negotiation Programs are centrally involved in the social and cultural discourse of the  moment Women, television and consumer culture How audiences understand television programs How TV defines femininity and female desire o While TV attempts to attract female shoppers its definition of femininity  works to exclude many women in the population Mainly geared towards middle-class heterosexual white women 1950s on TV: Focus on the Family Television’s place within the home o Suburbanization – shift to family centered life.  Fear of being alone,  without family. o Cult of Domesticity – delineation of family roles o Clear gender roles – nuclear family, housewife, 2 children, dog, etc.   Leave it to Beaver - ideal o Leisure/private vs. work/public o After 1940s when women were in workplace, they were forced back  into housewife roles.  TV big part of this   domestic sitcom o Asexualized “mammy” black woman I Love Lucy – CBS (1951-1957) o Unruly housewife always contained by the conclusion Best when she filled housewife role, end confirms this Change in perceptions of womanhood from the 1950s to the 1960s While in the 1950s, television’s young housewives transgressed their  assigned roles The 1960s began offering more images of more independently-minded  women Invention of the birth control pill
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o Liberation of sexuality
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