This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: such as Joe. 3. The stereotype may have some utility to Joe. If customers come into the dealership with the misconception that Joe is going to be shifty and dishonest, and then are pleasantly surprised by his honesty and integrity, it could be a benefit. Joe would have an advantage over the negative reputations that many car salesmen have. 4. To change this stereotype, AutoNation may have offered certain services that would convince customers that they are different than many other used car salesmen. Such as a guarantee that is the car has any problems in a period of time following the date of purchase, the company will accept a refund. Further guarantees of satisfaction are necessary to break the misconception about used car companies....
View Full Document
This note was uploaded on 03/07/2008 for the course BUAD 304 taught by Professor Cummings during the Spring '07 term at USC.
- Spring '07