AqualisaQuartz - Aqualisa Case Aqualisa UK shower manufacturer Rawlinson managing director Aqualisa Quartz first significant shower innovation in UK

AqualisaQuartz - Aqualisa Case Aqualisa UK shower...

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Aqualisa Case Aqualisa - UK shower manufacturer Rawlinson- managing director Aqualisa Quartz - first significant shower innovation in UK market Ease of installation, water pressure improvements, design, ease of use Launched May 2001 September 2001- notice product is not getting rep needed UK Shower Market Only 60% of homes have showers Archaic plumbing -- 2 main problems: Bad water pressure, temperature variation Other: showers breaking down, leak, worn out Consumers uninformed about showers - little understanding, low brand awareness Pricing segments: Premium Showroom customers High performance, high service, style driven Standard Rely on plumber for recommendations, importance in performance and service Value Rely on plumber to select, convenience and price, avoid costly solutions Sizeable DIY market Shopped at larger retail outlets, inexpensive and easy installation Products usually bulky and unattractive Aqualisa sells to developers through “ShowerMax” brand Available at specialist contract outlets
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  • Spring '14
  • BENTZIN,BEN
  • Marketing, quartz shower, Mkt 370 Aqualisa Quartz, UK Shower Market, Quartz shower valve, UK shower manufacturer

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