BUSM1324MarketingforEntrepreneurs[1]

BUSM1324MarketingforEntrepreneurs[1] - BUSM1324 Marketing...

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BUSM1324 Marketing for Entrepreneurs Individual Case Study On Red bulls marketing strategy Prepared By: Guerrand (Rez) Ntoumos …………………………………………S3163059
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Table of contents PRODUCT ............................................................................................................. 3 PRICE ..................................................................................................................... 3 PROMOTION .......................................................................................................... 3 Extreme sports ............................................................................................................................................... 3 Promotional cars. .......................................................................................................................................... 4 PLACEMENT .......................................................................................................... 4 GEOGRAPHY ......................................................................................................... 5 DEMOGRAPHICS AND PSYCHOGRAPHICS ...................................................... 5 The Athlete ...................................................................................................................................................... 5 The Worker ................................................................................................................................................... 5 The Clubber .................................................................................................................................................... 5 BENEFITS ............................................................................................................. 5 USAGE .................................................................................................................. 6 MIND POSITION .................................................................................................... 6 THOUGHTS FROM DIFFERENT SEGMENTS .................................................... 7 REFERENCES ....................................................................................................... 8
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Product Red Bull is the brand name of an Austrian carbonated soft drink. It is sold as an energy drink to combat mental and physical fatigue. Each can is 250ml in which it is comprised of: 80 mg of caffeine (as much as one cup of coffee) 20 grams of sugar 1000mg of taurine The orgins of Red Bull are often disputed. The original Red Bull drink was developed in
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This note was uploaded on 06/01/2008 for the course BUSM 1317 taught by Professor Simon during the Three '08 term at Royal Melbourne Institute of Technology.

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BUSM1324MarketingforEntrepreneurs[1] - BUSM1324 Marketing...

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