Ethics and Social Media week 1 marketing (1)

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Running head: ETHICS AND SOCIAL MEDIA 1 Ethics and Social Media Indiana Wesleyan University
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ETHICS AND SOCIAL MEDIA 2 Ethics and Social Media a. Truth in advertising When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, and federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence. The Federal Trade Commission enforces these truth-in-advertising laws (Federal Trade Commission, n.d). The two social media sites I explored were Facebook and Pinterest. The two companies I have focused on this week were Marc’s grocery store and Kmart. Multiple post were shared on both of the company’s social media sites. Both companies appeared to be truthful with everything they marketed on their sites. Since it’s the fourth of July weekend, the most common advertisement between both companies were holiday clothes, food for barbeques, and swimwear. There was nothing I saw that was unethical in their post. b. Pricing Price is one of the four P’s of marketing. The price is the value that a company assigns to a product and it is what customers must pay if they want the product. Pricing needs to take into account a number of factors, including the price of competing products, research and development costs, and distribution and advertising expenses (Introduction to Marketing, n.d). When it came to pricing, I didn’t see any pricing listed for neither business on the Pinterest site.
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