Precis 8 - Mass Deception It's Inescapable In Dialect of Enlightenment Max Horkheimer and Theodor Adorno attempt to explain the culture industry

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Mass Deception: It’s Inescapable In Dialect of Enlightenment, Max Horkheimer and Theodor Adorno attempt to explain the culture industry. Horkheimer and Adorno argue claim that the technological processes that better our lives actually give men more power. They detail how the culture industry is actually a mass deception that is generalizing everybody into a certain group. Horkheimer and Adorno are essentially analyzing the Enlightenment. Although the Enlightenment is aimed at liberating men, it is also an emergence of disaster. They explain how all products are similar (radio, TV, etc.). “Under monopoly all mass culture is identical, and the lines of its artificial framework begin to show through” (121). They also explain how there are spheres of activity in a mass society in which a culture industry must rely on a powerful sector of industry. They explain how the public is catered for with a “hierarchical range of mass-produced products varying quality, thus advancing the rule of complete quantification. Everybody must behave in accordance with his previously
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This note was uploaded on 03/08/2008 for the course COMM 126 taught by Professor Loeffler,toby during the Fall '07 term at Cornell University (Engineering School).

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Precis 8 - Mass Deception It's Inescapable In Dialect of Enlightenment Max Horkheimer and Theodor Adorno attempt to explain the culture industry

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