precis 6 - Managing the Media The media is very powerful in...

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Managing the Media The media is very powerful in today’s society. It in some ways has the power to sway our opinions. In “Culture, the Media, and the Ideological effect”, Hall explains how the media creates dominant ideologies and its functions as it relays information to viewers. Hall first describes how the general function of ideology is in two spheres that functions in separation and uniting. In the sphere of market relations individual units are driven by private interests. In the sphere of Political classes and class relations are represented as individual subjects, which are bounded together “as members of a nation, united by the social contract, and by their common and mutual general interest” (337). Hall describes three critical functions of ideology: masking and displacing, fragmentation or separation, and imposing an imaginary unity or coherence. Hall states that the state is the sphere where the generalization and universalizing of class interests into the general interest takes place. Because of this Hegemony is founded on consent and leadership in addition to force. The state moderates the collision between classes.
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