Busi. 110 CS 4 - Teagan Perry Busi 110 Professor Milton 1...

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Teagan Perry Busi. 110 Professor Milton 1 February 2016 Case Study 4 McDonald’s 1. How do other fast-food companies adapt their menus to serve a global market? Many other fast food companies do similar to what McDonalds does. They see what is liked by that country and area and base their menu items off of what has a bigger chance of selling. 2. How might other industries like the automobile industry adapt their products to local consumer tastes and preferences as McDonald’s has? Automobile industries can market their cars to certain age groups and tastes of the culture. For example, if one area is known to have families that are large in number, they can try to sell them larger cars like SUV’s or vans. TOMS 1. Do you think TOMS’s One for One business model is sustainable in the long term? Why or why not? Yes, I think it can be sustainable for the long term. TOMS business model is currently
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