[u01a1] Unit 1 Assignment 1

[u01a1] Unit 1 Assignment 1 - Nearly every corporation is...

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Nearly every corporation is currently using social marketing as one way of getting significant exposure among their customers in the high competitive market. It is evident that a well-planned and efficient social marketing strategies can take a business from a small scale firm to a well- known company within a short time. However, social networks are not suitable for all types of businesses. There are other publicity and product promotion methods that generate traffic capable of giving a company more exposure than that created by social marketing. In our discussion, we are going to discuss two alternatives Regina and Carl executives can implement in enhancing their publicity regarding image, loyalty, and branding. Press Release Creates a pool of visitors and customers, Regina and Carl executives should use effective news release having a significant and eye-catching stories. It is evident that for the press release to
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