Copy of Team Plan

Copy of Team Plan - ContractorFactor.com Theo Sims Vikrant...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
ContractorFactor.com Theo Sims Vikrant Sangar Marc Kurose Zan Mostow Tomer Goldsmith
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1.0 Market Analysis Compiled by: Marc Kurose for ContractorFactor.com November 30, 2006
Background image of page 2
1.1 Target Market and Characteristics General contractors/specialists in home repairs and remodeling Connect homeowners to our contractors Atlanta metropolitan region
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Among top ten most populous metropolitan areas Highest average annual rate of domestic migration Top four metro areas are experiencing outward migration Desirable area to live in Sustained growth 2000 Census Pop. 2005 Est. Pop. % Change in Pop. Atlanta Metropolitan Area 4,548,344 5,249,121 15.4% Georgia 8,186,453 9,072,576 10.8% United States 281,421,906 296,410,404 5.3%
Background image of page 4
1.2 Analyst Summaries Home improvement services industry Insulated from interest rate risk Independent of strength of economy $200 billion/year industry
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1.3 Market Share, Trends, and Growth Potential Major competition is ServiceMagic, Inc., owned by InterActiveCorp (ticker IACI) www.servicemagic.com www.handymanonline.com ServiceMagic started with $48 million in capital – we ask for $250,000
Background image of page 6
How will we compete with a giant? Service differentiation Each lead is exclusive to one contractor Pain and obligation free process for homeowners; we only need simple contact information
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Implementation By Theo Sims
Background image of page 8
Introduction What is ContractorFactor.com? We are an online contractor directory based in Atlanta Georgia, offering homeowners an easy way to find reliable and experienced contractors.
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Facts Many homeowners are worried about hiring problematic contractors
Background image of page 10
How It Works? 1. It all starts with the customer who searches our directory for a particular prescreened professional. 2.Contractorfactor.com will match the
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/01/2008 for the course ECON 139 taught by Professor Harmon during the Spring '08 term at UCSB.

Page1 / 33

Copy of Team Plan - ContractorFactor.com Theo Sims Vikrant...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online