Business strategy - INTRODUCTION TO BUSINESS STRATEGY...

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INTRODUCTION TO BUSINESS STRATEGY Lectures for HUT ISIB Linkage Programs 15 September 2003 Tuukka Seppä The Boston Consulting Group [email protected]
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt AGENDA Introduction Objectives What is strategy? Basic concepts of classical strategic analysis Cost structure and economies of scale Experience curve Portfolio strategy Industrial organization and the positioning school of strategy Theory Examples Critique and extensions
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt OBJECTIVES OF THE LECTURES AND CASE SESSIONS 1. To understand the concepts of strategy, portfolio strategy, and business strategy 2. To understand the theories, key frameworks, and assumptions of the portfolio school and industrial organisation 3. To be capable of performing classic strategy analyses, with awareness of the background, assumptions, and applicability of the key models 4. To be capable of solving and presenting typical business case studies efficiently and successfully
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt WHAT IS STRATEGY? “In warfare, strategy is the science or art of employing all the military, economic, political, and other resources of a nation to achieve the objects of war.” “Strategy is a business plan to gain sustainable competitive advantage and to generate above-average returns.” “A strategy is the pattern or plan that integrates an organization’s major goals, policies and action sequences into a cohesive whole.” “A well-formulated strategy helps to marshal and allocate an organization’s resources into a unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment, and contingent moves by intelligent opponents.”
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt THE EMERGENCE OF STRATEGY IN THE SCIENTIFIC COMMUNITY Portfolio school Positioning school Late 1960s – BCG matrix and other portfolio tools Michael E. Porter (1980) and the Industrial Organisation model Parallel development of organisational theory Minzberg Emergence of the field of organisation theory 1940s – Weber Fayol Mayo Studies on the structural and behavioural aspects of organisations Rational systems view Natural systems view Open systems view Pioneering schools of strategic planning Late 1950s – Ansoff Chandler Competence- and resource-based schools 1990s – Source: Modified from Laamanen, T. 1999 Influences from Economic theory Microeconomics Game theory Evolutionary economics
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt PORTFOLIO STRATEGY AND BUSINESS UNIT STRATEGY THE KEY ELEMENTS OF CORPORATE VALUE CREATION Value creation aspirations “determine what needs to happen” Management practices “enable what actually happens” BU operating effectiveness BU strategy Portfolio strategy Capabilities Culture
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HUT-IntroductionToStrategy_Lectures_TS_15Sep03_Hel.ppt PORTFOLIO STRATEGY: WHAT BUSINESSES SHOULD WE PURSUE?
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This note was uploaded on 06/03/2008 for the course MARKETING 02 105 taught by Professor Gierl during the Spring '08 term at Augsburg.

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Business strategy - INTRODUCTION TO BUSINESS STRATEGY...

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