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The Merchants of Cool - SURNAME1 Institution Facilitator...

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SURNAME1 Institution Facilitator Subject Date Cool View At 33 million strong, it seems to me that teenagers make up the hottest consumer population in the United States, even more than the Baby Boomers. At some point, they spend $100 billion in a year while they caused their parents to spend to another $50 billion. However, to make teens is no simple effort as it sounds. Marketers should find means that appear real in relation to the lives and teenagers’ attitude, which implies that they have to become cool themselves. This reaction paper uses the FRONTLINE to discuss how media corporations with skill court the teenage consumer. To that effect, the FRONTLINE exposed its viewers to two stock characters, “mook” and “midriff” by MTV to have the teen consumer hooked. The “midriff” is the character often pitched at teen girls with a highly sexualized sophisticate that has recently populated television shows and films like Dawson’s Creek and Cruel Intentions respectively. I can to discover that marketers actually liked the “mook,” the male counterpart to “midriff” more. The “mook” was
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